Founder and CEO, Charles Choe established LOFT8° in 2004. Charles recognized the potential for a high quality and versatile performance apparel company. Our goal at LOFT8° is to provide on-trend and fashionable performance apparel at an affordable price without sacrificing on the quality.
Currently, LOFT8° Performance Apparel is represented in over 1000 golf shops worldwide. LOFT8 is also the brand of apparel chosen by many PGA club professionals and touring golf professionals. Our apparel is created with versatility in mind and can translate over into a variety of activities as well as everyday wear.
Charles has invested his endless energy into making LOFT8° Performance Apparel a recognized and respected brand in the industry. His thorough understanding of the apparel industry translates into the high quality garments that LOFT8° carries.
At LOFT8° we believe the key to running a successful business is to respect our customers and employees, listen to their input, and always deliver on our promises. Because of our company values our staff value and embrace our dedication to the customer and provide the highest quality craftsmanship and attention to detail when it comes to our garments.
Our vision at LOFT8° Performance Apparel is simple; create a plan for success by providing our customers with top quality apparel through our commitment to customer satisfaction.